Retail branding strategies and experiences to help you stand out

Hello, we are Adam and Michelle. Welcome to Visual Unity. As a creative design studio with 15+ years of retail experience, our team focuses on strategic visual communication, including branding and strategies that support your business goals.

Our specialist brand designers know what it takes to make your business stand out amongst the competition. So get started on creating a brand identity that speaks to your unique offering.

Brand designers Melbourne - Visual Unity team

How we can help your retail or hospitality business

You are in the right place if…

You are a brand spanking new business

For start-ups with great ideas, products or services but undeveloped identities and product positioning:

  • An integrated approach from the very start of your journey

  • Establish and formalise your unique offer

  • Identity creation and brand strategy

  • Brand guidelines to start you off right

  • Branding and marketing collateral

  • Consistency across current and future operations.

You are a business growing

For established businesses that have ‘hit the wall’ and need to grow or move to the next development stage:

  • Rejuvenate and strengthen your identity

  • Update the look and feel of your operations

  • Re-communicate who you are and your offer

  • Re-imagine your consumer marketing materials

  • Meet your customers’ evolving expectations

  • Explore franchising potential or increase opportunities.

You are a business evolving

For any business that wants a fresh, independent point of view on their current brand and positioning strategies:

  • Brand clarity, focus and new, cut-through strategies

  • Brand consistency across all media

  • Refined existing visual communications

  • Refined brand elements to consumer touchpoints

  • Brand integrity from store fitout to marketing collateral

  • Brand guidelines to keep you on track.

Your expert team

A network of creatives & trades you can trust

We approach all our projects with an open mind and a goal to create fun, engaging and commercially viable solutions. We enjoy working with clients and team members who are inquisitive, energetic and interested in successful outcomes.

Thanks to our long-standing industry involvement, we have access to a network of trusted professionals in many relevant disciplines. As such, we can rapidly assemble scalable project teams to deliver nimble, flexible results on any project.

Whatever you bring to us, we’re confident we can put together the expertise to deliver. 

We know people

Trusted professionals

With substantial industry experience in retail branding and design, we have a great network of allied professionals to bring together on your project:

  • Architects and designers

  • Artists and industrial artisans

  • Copywriters and proofreaders

  • Lighting specialists

  • 3D designers and specialists

  • Photographers

  • Shopfitters and trades

  • Signage manufactures

  • Specialist trades


Ready to shine a light on your business?

Get in contact for an obligation free discovery session