Earth Clear – Innovation with Integrity.

Years in the making, Earth Clear products redefine the boundaries of what’s possible, proving enviromental responsibility and the right ingredient choices enhance rather than hinder excellence. The founders, Caz and George have developed premium products to an uncompromising quality all the while keeping the impact on environment and the well being of their customers as a driving goal.

As part of the brand strategy, Visual Unity helped define Earth Clears core values, explored their customer profile, and considered their long-term objectives.

Using the outcomes from this discovery process, we worked with the guys to create a visual identity and brand system that reflected Earth Clears need to keep things simple and stylish. 

This way of thinking and the systems developed will help Earth Clear to reach like minded customers in Australia and also allow for easy transistions into international markets.

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Earth Clear is based on the belief that real change can come from small everyday decisions. Choosing earth-conscious products that are natural, organic, non-toxic, and biodegradable can benefit everybody in the long run.