Logo design, signage, wayfinding, UI design, styleguide.

Perth’s best-kept secret, Enex, transformed the city in all the right ways. Containing three levels of fashion, food and lifestyle retailers offering the best in a contemporary retail experience

With a mix of fashion, entertainment and dining, Enex brought a new level of retail style to Perth’s CBD. Commissioned by ISPT, Visual Unity designed the Enex identity system and applied it cohesively across the entire business. We created custom entry signage, leasing collateral, an initial website design, and wayfinding over three floors of retail and dining. In addition, we designed various patterns and textures that we implemented across multiple touchpoints in the centre. These patterns referenced the Western Australian landscape and mining history and were sympathetic to the building’s 1890s facade. The result was a subtle but recognisable graphic system that complemented ISPT and the lead architect’s vision. 

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