![Max-Joy-Logo-design-ice-cream Logo design for ice-cream store in Sydney suburb](http://visualunity.com.au/wp-content/uploads/2022/05/Max-Joy-Logo-design-ice-cream.jpg)
A refreshing update
MAX JOY CO.
Service
Branding, Packaging, Store Environment
Client
The Max Joy Co
Location
Sydney, NSW
The Max Joy Co. Icecreamery has been making people apply one scoop at a time since 2015. Sally, the incredibly talented ice cream maker, is constantly working on her craft and takes no shortcuts when making delicious handmade ice cream. Making traditional favourites and beautifully crafted & unique flavour combinations, Sally wanted her store to reflect the quality of the treats she was creating aesthetically.
Visual Unity worked with Sally to create a refreshed and updated version of her existing identity and two icons based on her core customers during summer, kids! Other assets included an organic layered colour patterning on walls, posters and packaging in-store.
Tags
- RETAIL
- SHOPPING
- TAKEAWAY
- SYDNEY
- PACKAGING
- LOGO DESIGN
- POSTER DESIGN
- STORE GRAPHICS
![The Max Joy Co - Sydney 1 icon design for ice-cream store in Sydney suburb](https://visualunity.com.au/wp-content/uploads/2022/05/Max-Joy-Co-badges-designed-ice-cream-business-sydney.jpg)
![The Max Joy Co - Sydney 2 logo design applied to signage design on store](https://visualunity.com.au/wp-content/uploads/2022/05/Max-Joy-Co-signage-design-ice-cream-company-sydney-1000.jpg)
![The Max Joy Co - Sydney 3 logo design applied to awning](https://visualunity.com.au/wp-content/uploads/2022/05/Max-Joy-Co-awning-design-signage-1000.jpg)
![The Max Joy Co - Sydney 4 chocolate ice-cream packaging and label design](https://visualunity.com.au/wp-content/uploads/2022/05/Max-Joy-ice-cream-packaging-design-label-chocolate.jpg)
![The Max Joy Co - Sydney 5 chocolate ice-cream packaging and label design](https://visualunity.com.au/wp-content/uploads/2022/05/Max-Joy-ice-cream-packaging-design-label-strawberry.jpg)
![The Max Joy Co - Sydney 6 poster designs for max joy ice-cream shop](https://visualunity.com.au/wp-content/uploads/2022/05/Max-Joy-Poster-Design-Wall-Graphics-2.jpg)
![The Max Joy Co - Sydney 7 poster design for max joy ice-cream store in NSW](https://visualunity.com.au/wp-content/uploads/2022/05/Max-Joy-Poster-Design-Wall-Graphics-1.jpg)
![The Max Joy Co - Sydney 8 packaging design for ice-cream](https://visualunity.com.au/wp-content/uploads/2022/05/Ice-cream-cup-brand-design-application.jpg)
![The Max Joy Co - Sydney 9 graphics for Sticker design Max Joy Sydney](https://visualunity.com.au/wp-content/uploads/2022/05/Max-Joy-Round_Sticker_design.jpg)
![The Max Joy Co - Sydney 10 uniform graphic design, brand applied to hat](https://visualunity.com.au/wp-content/uploads/2022/05/Max-Joy-uniform-design-hat.jpg)
![The Max Joy Co - Sydney 11 paper cone sleeve graphic design](https://visualunity.com.au/wp-content/uploads/2022/05/Max-Joy-ice-cream-cone-sleeve-design.jpg)
![The Max Joy Co - Sydney 12 apron and uniform design for max joy co](https://visualunity.com.au/wp-content/uploads/2022/05/Max-Joy-apron-uniform-design.jpg)