Brand identity & packaging design

Service

Art direction, graphic design, finished art.

Client

The Max Joy Co

The Max Joy Co. Icecreamery has been making people apply one scoop at a time since 2015. Sally, the incredibly talented ice cream maker, is constantly working on her craft and takes no shortcuts when making delicious handmade ice cream. Making traditional favourites and beautifully crafted & unique flavour combinations, Sally wanted her store to reflect the quality of the treats she was creating aesthetically.

Tags

  • RETAIL
  • SHOPPING
  • TAKEAWAY
  • SYDNEY
  • PACKAGING
  • LOGO DESIGN
  • POSTER DESIGN
  • STORE GRAPHICS
Logo design for ice-cream store in Sydney suburb

Visual Unity worked with Sally to create a refreshed and updated version of her existing identity and two icons based on her core customers during summer, kids!

Other assets included an organic layered colour patterning on walls, posters and packaging in-store.

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