INCREASED CUSTOMER CAPTURE
40%
INCREASE
AVERAGE SALE
INCREASED BRAND IMPACT
Fun & exciting experiences
BDR – SOUTHLAND
Service
Brand strategy, identity design, signage, store environmental graphics, styleguide.
Client
Bodero – BDR
Location
Southland, Victoria Australia
As a fast-paced retail discount store, Bodero wanted to pivot into a curated category offering aimed at 10-17-year-olds.
The store was to be renamed BDR with the brand promising fun and exciting experiences. A one-stop shop for all new trends with an objective to delight customers with unexpected offers.
As part of the brand strategy, Visual Unity defined BDR’s core values, explored their customer profile, and considered their long-term objectives. Taking everything that was the foundation of the BDR vision, we created a visual identity, brand system and store environment to represent it.
Tags
- BRAND STRATEGY
- BRAND DESIGN
- LOGO DESIGN
- SIGNAGE
- STORE ENVIRONMENT
- STYLE GUIDE
Hear about BDR’s experience
Rory Weiner – Director, BDR
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