![BDR identity and brand design BDR Brand and logo design](http://visualunity.com.au/wp-content/uploads/2022/11/BDR-feature-image.jpg)
![arrow-yellow-150 growth](http://visualunity.com.au/wp-content/uploads/2022/10/arrow-yellow-150.png)
INCREASED CUSTOMER CAPTURE
40%
INCREASE
AVERAGE SALE
![arrow-orange-150 increase in growth](http://visualunity.com.au/wp-content/uploads/2022/10/arrow-orange-150.png)
INCREASED BRAND IMPACT
Fun & exciting experiences
BDR – SOUTHLAND
Service
Brand strategy, identity design, signage, store environmental graphics, styleguide.
Client
Bodero – BDR
Location
Southland, Victoria Australia
As a fast-paced retail discount store, Bodero wanted to pivot into a curated category offering aimed at 10-17-year-olds.
The store was to be renamed BDR with the brand promising fun and exciting experiences. A one-stop shop for all new trends with an objective to delight customers with unexpected offers.
As part of the brand strategy, Visual Unity defined BDR’s core values, explored their customer profile, and considered their long-term objectives. Taking everything that was the foundation of the BDR vision, we created a visual identity, brand system and store environment to represent it.
Tags
- BRAND STRATEGY
- BRAND DESIGN
- LOGO DESIGN
- SIGNAGE
- STORE ENVIRONMENT
- STYLE GUIDE
Hear about BDR’s experience
Rory Weiner – Director, BDR
![BDR-kids-toys-wall-graphic BDR graphic design applied to wall for toy section](http://visualunity.com.au/wp-content/uploads/2022/10/BDR-kids-toys-wall-graphic.jpg)
![BDR Retail Branding 1 Brand application and design applied to backpack](https://visualunity.com.au/wp-content/uploads/2022/11/BDR-648x486-Bag.jpg)
![BDR Retail Branding 2 Brand application to Tote bag design](https://visualunity.com.au/wp-content/uploads/2022/11/BDR-648x486-Tote.jpg)
![BDR Retail Branding 3 Brand icon designed for socials](https://visualunity.com.au/wp-content/uploads/2022/11/BDR-648x486-Social.jpg)
![BDR Retail Branding 4 BDR brand identity and brand pattern applied to product and packaging](https://visualunity.com.au/wp-content/uploads/2022/11/BDR-648x486-Makeup.jpg)
![BDR Retail Branding 5 bdr brand pattern applied to controller](https://visualunity.com.au/wp-content/uploads/2022/11/BDR-648x486-Controller.jpg)
![BDR Retail Branding 6 bottle label design with bdr brand applied](https://visualunity.com.au/wp-content/uploads/2022/11/BDR-648x486-Bottles.jpg)
![BDR-technology-store-design BDR retail store graphic design technology section](http://visualunity.com.au/wp-content/uploads/2022/10/BDR-technology-store-design.jpg)
![BDR-graphic-design-details-instore BDR wall graphic and door designs](http://visualunity.com.au/wp-content/uploads/2022/10/BDR-graphic-design-details-instore.jpg)