VISUAL UNITY > BROCHURE DESIGN MELBOURNE > MELBOURNE EMPORIUM: AWARD NOMINATED BROCHURE DESIGN
Develop and design unique and beautiful print pieces for Colonial First State Global Asset Managements (CFSGAM) new retail project the Emporium Melbourne.
The design was shortlisted in the Create Awards.
The Emporium Melbourne will be a jewel box of the worlds most expressive brands, a place to explore and be delighted. Based on this we developed a jewel like origami fold brochure that begged to be opened and read.
We integrated a laser cut jewel like pattern into the cover and used a clear holographic foil finish on the cover and throughout the document which catches the readers eye when it glints in the light.
CONCEPT DESIGN AND MOCK UP
The finished design has a deserved premium look and feel.
We were also asked to develop the more comprehensive Tenancy Design Vision for the Emporium Melbourne Cafe Court.
The finished design is a custom size publication on a select paper stock. We took advantage of foil stamping with both a holographic foil and a holographic overprint on the identity and document title to give the finished product a deserved premium look and feel.
This along with good paper stock selection resulted in a well received document that speaks volumes about the desired outcome it requires from it’s participating food retailers.