BDR Brand
Bodero, a fast-paced retail discount store, sought to pivot into a curated category offering aimed at 10-17-year-olds.To reflect this shift, the store was rebranded as BDR, promising fun, excitement, and the latest trends with a focus on delighting customers with unexpected offers.
A Bold New Vision for BDR
As part of BDR’s rebrand, Visual Unity helped define their core values, explore their customer profile, and align their long-term objectives.We focused on creating a brand that resonated with their younger target audience, ensuring it reflected their playful and trendy vision.
Creating Experiences That Wow
From brand strategy to design, we developed BDR’s visual identity, ensuring it was dynamic, colorful, and youthful.We crafted a cohesive brand system that included playful visuals, bright colors, and a fun logo that would appeal to their target demographic. Every element was designed to reflect the energetic nature of the brand.
The in-store experience was equally important to BDR’s rebranding.Visual Unity created a store environment that matched the brand’s bold identity. From eye-catching signage to a vibrant color palette, every detail was considered to enhance the customer journey and create a fun shopping atmosphere.
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