Chadstone
+ Premium fit-out brochure design
+ Guidelines for world class luxury destination
+ Improved tenant onboarding through elevated design
Chadstone is more than a shopping centre, it's a global destination known for delivering a world-class luxury retail experience. The brief was to design tenancy fit-out guidelines that not only communicated the centre’s strict visual and operational standards but embodied the sophistication of the brand itself.
An Experience, Not Just a Document
To mirror Chadstone’s elevated identity, we created a highly considered brochure system — featuring a concertina fold format, blind-embossed detailing, white and gold foils, and a custom sleeve, all produced on specialty stock. Every element was chosen to make a tactile, visual impression that aligned with the centre’s premium position.
Clarity, Structure, and Sensory Impact
Each page was structured with clear layout logic, elegant typography, and intentional white space to guide tenants effortlessly through complex information. The format was both functional and memorable — providing practical guidance while delivering a brand experience in itself.
The Result
A fit-out guide that set a new benchmark; seamlessly blending brand storytelling with tenant onboarding. The finished piece became a premium tool for communicating expectations while reinforcing Chadstone’s leadership in the global luxury retail landscape.
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