Chadstone
Chadstone Shopping Centre attracts shoppers from around the world, offering a luxury experience. Visual Unity was tasked with designing fitout guidelines that reflect Chadstone’s high standards. Presented in a premium brochure with a concertina fold, the design featured specialty stock, a custom sleeve, and blind embossed white and gold foils to complement the center’s luxurious identity.
Luxury Meets Functionality
Chadstone’s luxury shopping experience needed to be mirrored in every detail of the fitout guidelines. Visual Unity took great care in selecting high-quality materials and finishes for the brochure. The design not only captured the elegance of Chadstone but also provided clarity and guidance for tenants to meet the center's exacting standards.
Setting the Standard for Luxury
The design of the fitout guidelines brochure was developed with both form and function in mind. Each page featured clear, structured layouts to help tenants navigate the requirements. The concertina fold added a unique, premium touch, while the custom sleeve with embossed details elevated the tactile experience, ensuring that Chadstone's attention to luxury and detail was felt by every recipient.
From typography to the finishes, every element of the brochure was designed to reinforce Chadstone's position as a premier shopping destination. The white and gold foil details reflected the sophistication of the center, while the high-end print production ensured the fitout guidelines would make a lasting impression. By combining aesthetics and practicality, the final brochure not only conveyed the brand's luxury but also served as a functional tool for tenants.
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