Emporium Melbourne
The Emporium Melbourne is a jewel box of the world’s most expressive brands. Visual Unity designed a jewel-like origami fold brochure that begged to be picked up and explored. A traditional tenancy design vision document accompanied the brochure to complement and round out the guidelines package.
Laser-cut Elegance
The brochure design integrated a laser-cut jewel pattern on the cover and incorporated a clear holographic foil finish throughout. These subtle print techniques created a premium document that glints in the light, immediately capturing attention and conveying luxury.
A Jewel-like Experience
A custom-designed booklet, complete with fold-out gatefold spreads, was created to complement the marketing and leasing design package for the Melbourne Emporium. This cohesive design strategy helped elevate the user experience, making it interactive and visually engaging.
The combination of intricate design, superior print techniques, and the thoughtfully structured layout reflects Emporium’s high-end brand identity. Every detail was curated to enhance the tenant experience and attract the attention of the world's most prestigious brands.
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