enex
Perth’s best-kept secret, Enex, transformed the city with a mix of fashion, food, and lifestyle retailers across three levels, offering the best in a contemporary retail experience.
Transforming Perth’s Retail Scene
With a combination of fashion, entertainment, and dining, Enex brought a new level of retail style to Perth’s CBD. Visual Unity designed and applied the Enex identity system cohesively across the business, creating custom entry signage, leasing collateral, initial website design, and wayfinding.
Inspired by Western Australia's Heritage
We incorporated various patterns and textures inspired by Western Australia’s landscape and mining history. These elements were subtly integrated across multiple touchpoints, including signage, which harmonised with the building's 1890s facade.
Working alongside ISPT and the lead architects, Visual Unity created a recognisable, cohesive graphic system that reflected the Enex brand while maintaining the integrity of Perth’s unique architectural and historical context.
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