Queens Plaza
The best way to get your message across is by mapping out your expectations in precise, detailed documents like style guides and fitout visions. Visual Unity was tasked with designing the graphic layout and visual presentation for the tenancy fit-out guidelines of Queens Plaza, Brisbane’s premier shopping destination.
Bringing Vision to Life
Our role was to craft a cohesive, visually striking document that clearly communicated Queens Plaza's luxury brand. With a focus on elegant typography, a structured hierarchy, and curated imagery, we created a design that spoke directly to prospective retailers, helping them understand the aesthetic expectations of this prestigious shopping center.
Elevating Brand Standards
Queens Plaza is synonymous with style and elegance, so the fit-out guidelines needed to reflect that. We focused on creating a clean, sophisticated design with carefully selected typography and a clear visual hierarchy to guide the reader through the document effortlessly. The imagery was chosen to further support the brand’s luxury identity, presenting a seamless narrative of sophistication for potential retailers.
The typography and layout were designed to align with the upscale nature of Queens Plaza. We selected refined fonts that complemented the brand’s identity and established a clear hierarchy to ensure ease of navigation. The imagery was also carefully selected to visually reinforce the luxurious and modern atmosphere of Queens Plaza. The final document not only provided practical guidance but also elevated the brand’s story, ensuring a cohesive and premium experience for prospective tenants.
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