The Max Joy
The Max Joy Co. Icecreamery has been delighting customers with handmade ice cream since 2015. Sally, the talented ice cream maker, is dedicated to her craft, creating both traditional favorites and unique flavor combinations. She wanted her store’s design to reflect the quality and care that goes into each scoop.
Refreshing a Beloved Brand
Visual Unity worked with Sally to update her existing brand identity. We crafted a refreshed look that maintained the playful charm of her original branding while adding two new icons that captured the essence of her key audience—children, especially during the summer season.
A Joyful, Whimsical Store Environment
The refreshed brand extended to The Max Joy Co.'s packaging. We created eye-catching designs for ice cream tubs, take-home packs, and other promotional materials. The new packaging was fun and inviting, reflecting both the joy and premium quality of the ice cream.
In-store, we used organic layered color patterns on walls, posters, and signage to create a vibrant and welcoming atmosphere. The design brought the brand to life in the physical space, ensuring a seamless experience for customers from packaging to store design.
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