What we do
Creative strategy and brand development.
How we can help
We help you drive business success with smart branding and creative design strategies.
Plenty of designers can craft a pretty logo or brand, but they fail to implement it in a way that impacts growth and sales.
Visual Unity can help. We are branding experts with over twenty years of experience. We provide various solutions, including: brand strategy, visual identity systems, product and packaging design, interior graphics, signage design, uniform design, menu systems, websites, social assets, brochures, and promotional materials.
We understand the importance of creating an effective and memorable brand that resonates with your target audience and enhances your overall business performance.
Let us help you transform your business.
Ready to transform your business, but not sure where to start?
Visual Unity can help you:
- Get noticed – with branding
- Attract and retain clients – with marketing
- Scale for growth and acquisition – with systems
Hidden
Strategy & Design
Brand Applications
YOU CAN BENEFIT FROM OUR EXPERTISE AT KEY STAGES OF YOUR BUSINESS
Idea or rebrand stage
You need help defining your niche, target audience, competitior analysis, market differentiation.
Branding stage
You need a look and feel. You require help establishing your brand values, story and personality across customer touchpoints including visual identity.
Marketing stage
You need help increasing sales and attracting new customers.
Growth stage
You need help scaling. You have new product lines or want to expand.
Acquisition stage
You need help preparing to sell your business or you are looking for investment.
01
BRANDING
Have you been unable to attract the right customers to your business?
You’ve worked hard to create a great business, but it’s not being seen or used the way you want. You need help refining your visual identity and getting it out there consistently.
Without a strong, unified brand, you’re at a disadvantage. Your customers may not be able to identify you easily, you may have trouble differentiating yourself from the competition, and your marketing efforts may fall flat.
Visual Unity can help by creating or refining your visual identity system and ensuring it’s used consistently across all customer touchpoints. We’ll ensure that your brand is seen and used the way you want, elevating your business to the next level.
Brand Strategy
Whats’ included?
3 hour – 1:1 Business Discovery Session
Our brand foundation workshop is the perfect way to explore your brand and set yourself apart from your competitors. We’ll start by looking at who you are and what motivates your brand. Then, we’ll refine your position statement, explore your tone of voice, and identify your ideal customers. By the end of the workshop, you’ll have a clear understanding of your brand and what makes it unique.
Brand Foundation Documentation
Once we have a solid understanding of who you are as a brand, we’ll put together your retail brand foundation documentation that includes:
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Positioning statement
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Core values
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Tone of voice
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Ideal clients
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Moodboard
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Logo styles
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Images
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Typography inspiration
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Colour palettes
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Textures.
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Brand Design
Whats’ included?
Your brand is your identity. It’s how customers see and remember you. That’s why we take the time to get to know your business inside and out before designing. We want to ensure that every element of your identity aligns with your brand strategy. Only then can we create something truly special that will help you stand out from the competition. Our branding experts will work with you to design and execute your logo. The process ensures that each step is aligned with your brand strategy so that you can present a professional image across all customer touchpoints.
Your identity will be packaged up with everything you need, including:
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Primary logo
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Secondary logo, submark or icon.
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Colour palette
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Supporting typography
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Brand Guidelines Document
- Tone of Voice – brand language style
- Logo variations – primary, secondary & icons
- Colour palette – primary & secondary colours
- Typography – accompanying fonts, sizes.
- Imagery – reference to photography & illustration style
- Unacceptable usage – examples of use.
02
BRAND SERVICES
Your re-launched brand is ready to go, but how will you introduce it to the world?
Your identity is sorted, but you need to take your brand to the next level. You need to be where your customers are, and that means expanding beyond just your logo and website. Visual Unity can help you do just that. We’re experts in elevating brands through strategic design and deployment across all customer touchpoints. From digital experiences to retail environments, we can help you reach more customers and keep them returning for more.
Business Design
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Business card design
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Letterhead design
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Email signature graphics
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LinkedIn company header design and profile image
Product & Packaging Design
- Label design
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Product box design
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Product wrapping
Social marketing design
- Insta post templates
- Insta story templates
- Insta highlight icons
- Facebook cover design
- Patterns
Ecommerce brand design
- Promotional cards
- Tissue and wrapping paper
- Stickers and labels
- Custom mailer satchels
- Custom mailer boxes
- Custom packing tape
Takeaway / Restaurant Design
- Interior and environmental graphics
- Menu design
- Menu board design
- Ticketing
- Takeaway packaging
- Greaseproof paper design
- Coaster design
- Stamp / embosser design
- Loyalty cards
Website design
- Customised website design on Squarespace, WIX or Shopify.
- Custom designed information pages
- Optional product pages
- Newsletter sign-up
- Responsive design (mobile friendly)
- SEO-friendly
- Tutorial training and handover.
Traditional marketing
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Brochure design
- Catalogue design
- Digital / PDF document design
- Presentation decks
- Branded proposals
- Marketing and guidelines
- Copywriting
- Product photography
- Brand photography
Retail graphic design
- Interior and environmental graphics
- Point of sale
- Promotional cards
- Stickers & labels
- Hangtags
- Tissue & wrapping paper
- Bags & totes
IS YOUR BUSINESS READY TO BECOME A BRAND?
Contact us today for a free consultation and learn how we can help you achieve business success.
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