Give your customers a reason to choose your brand over the competition

Developing a solid visual identity is vital if you want to stand out, but a brand is more than just a logo. It’s the personality behind your product, the people behind it, and the stories you tell.

Brand strategy and foundation for graphic design projects

Retail brand services we specialise in 

Who you are and the problem you need to solve is the foundation of our design service.

Let’s help you take your next business step with confidence.

Your brand essentials

The brand essentials package includes:

Your brand foundation

Business Discovery Session

Band Foundation presentation


    • Positioning statement

    • Core values

    • Tone of voice

    • Ideal clients

    • Moodboard

      • Logo styles

      • Images

      • Typography inspiration

      • Colour palettes

      • Textures.

Your brand identity elements
  • Primary logo

  • Secondary logo, submark or icon.

  • Colour palette

  • Supporting typography

  • Brand guidelines document

Customisable Add-ons

Our add-on packages are 100% customisable to suit your goals. 

Business design

  • Business Card design

  • Letterhead design

  • Email signature graphics

  • LinkedIn company header design and profile image

Product & packaging design

    • Custom illustration / graphics

    • Label design

    • Product box design

    • Product wrapping

Retail graphic design

Social marketing design

  • Insta post templates
  • Insta story templates
  • Insta highlight icons
  • Insta profile pictures
  • Facebook cover design
  • Facebook profile picture
  • Patterns

Café / restaurant design

  • Signage design

  • Interior / environmental graphics

  • Menu design

  • Menu board design

  • Uniform design

  • Ticketing

  • Takeaway packaging

  • Greaseproof paper design

  • Coaster design

  • Stamp / embosser design

  • Loyalty cards

Traditional marketing

Website design

  • Customised website design on Squarespace, WIX or Shopify.

  • Custom designed information pages

  • Optional product pages

  • Newsletter sign-up

  • Responsive design (mobile friendly)

  • SEO-friendly

  • Tutorial training and handover

Ecommerce brand design

  • Promotional cards

  • Tissue & wrapping paper

  • Stickers & labels

  • Custom mailer satchels

  • Custom mailer boxes

  • Custom packing tape

“Awesome people and awesome jobs! I am actually based in Sydney and am so happy to have found Visual Unity. Adam and the team redesigned my logo, signage and packaging labels. Their work has made a world of difference to the presentation of my brand! Adam has always been very helpful and is a person who cares about what he does! I look forward to continuing working with these guys for my future branding project.”

The Max Joy Co


Featured projects

Interested in brand strategy and design for retail, hospitality or commercial precincts?
Browse more projects on our wayfinding, menu design and retail branding pages.


Want to know more?

Get in contact for an obligation free discovery session