The Pancake Parlour
The Pancake Parlour, a beloved dining destination, faced a challenge, its menu felt overwhelming and difficult to navigate, especially for first-time customers.
Refreshing a Classic
We started by auditing and refining the All Day and Evening menus to remove excess information and improve clarity. Next, we emphasised the restaurant's DIY (build your own stack) feature, allowing customers to personalise their dining experience. Finally, we highlighted the Pancake Parlour’s diverse selection of savory meal options, showcasing its offerings beyond just sweet treats..
Whimsical Illustrations That Delight
While staying true to the core visual style of the brand, we introduced two new playful characters that blend seamlessly with the existing imagery. These additions enhance The Pancake Parlour’s signature charm and bring further personality to the menu designs.
The finished result is a fresh, streamlined menu system that balanced clarity, functionality, and brand identity while reinforcing The Pancake Parlour’s affordability and health-conscious positioning. The new design clearly distinguished between daytime and evening menus, making it easier for customers to navigate meal options.
The result? A menu that’s easy to navigate, highlighted key offerings at a glance, and kept the playful and nostalgic charm The Pancake Parlour is known for.
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