CASESTUDY
Branding and store retail graphics for independent retailer BDR.
CUSTOMER CAPTURE
40%
INCREASE
AVERAGE SALE
BRAND IMPACT
Casestudy
FROM BODERO TO BDR
As a fast-paced retail discount store, Bodero wanted to pivot into a curated category offering aimed at 10-17-year-olds.
The store was to be renamed BDR with the brand promising fun and exciting experiences. A one-stop shop for all new trends with an objective to delight customers with unexpected offers.
As part of the brand strategy, Visual Unity defined BDR’s core values, explored their customer profile, and considered their long-term objectives. Taking everything that was the foundation of the BDR vision, we created a visual identity, brand system and store environment to represent it.
Rory Weiner – Director, BDR
READY TO GROW YOUR STORE INTO A BRAND?
Choose a time below, and you will receive a reminder one hour before our session.
WHAT’S COVERED IN THE 20 MINUTE DISCOVERY SESSION?
What we will cover in our 20 minute call:
- Review of your current brand and positioning.
- Understand your current goals and what steps you have taken so far.
- Identify issues that may be currently preventing you from growing.
- Your best strategy to grow your brand and scale.
If we are a good fit and it sounds like we can help, we can broaden the discovery session to:
- Consider your goals in more detail and identify any gaps that are keeping you from scaling.
- Review your current customer profile and marketing efforts to figure out what’s working and what’s not.
- Explore who your ideal customer is and whether your brand positioning needs to be refined to attract them.
- Understand your competition and why customers should choose you over them.
- Identify growth opportunities and provide solutions and a strategy to move forward.
LET’S HELP YOUR BUSINESS CONNECT WITH THE RIGHT CUSTOMERS, BUILD BRAND LOYALTY & SCALE
Many of our clients are leaders in their categories, and we have helped them brand and scale their businesses for profitable growth.
