Branding for Retail: 5 signs your retail store needs a rebrand.

when to rebrand your retail store

The retail market is competitive. So to stay afloat, it’s essential for stores to periodically rebrand themselves to appeal to new audiences and improve profits.


Rebranding your store may involve changing the name, logo, retail marketing touchpoints, or a combination of all three. It may be as straightforward as refreshing your existing brand elements or creating new brand assets.

If you’re considering giving your retail store a makeover, here are five signs that it might be time for a rebrand.

1/ Your retail store is no longer generating sales at the levels it used to.


If your store isn’t generating sales at the levels it used to, rebranding can help refresh your image and attract new retail customers. A consistent and recognisable look can help customers remember you, so they return in the future. It can also attract new customers who may not have visited otherwise.

Creating a robust retail brand identity can make your store more visible and memorable in a competitive retail market, leading to increased profits from both returning and new customers.


2/ Your store branding is outdated or no longer relevant.


A retail store’s branding is one of its most important assets. It can be the difference between customers choosing to do business with your shop or going elsewhere. Conversely, if a retailer’s branding is outdated or irrelevant, it can turn customers away and decrease profits.

By periodically reviewing your branding and making refinements as needed, you can ensure that your store’s image is up-to-date and reflects its current offerings. 

An investment in your brand now can pay off in the future by helping you attract new customers, grow your business and become more profitable.


3/ Your target market has changed, and you’re not reaching them with your current branding.


If your target market has changed, you may not reach them with your current branding. There can be various reasons for this. For example, maybe your store is aimed at an older demographic while your competitors target a younger one. Furthermore, your marketing materials and brand identity may be perceived as outdated compared to others offering contemporary merchandise.

If you’re concerned that your branding or marketing is no longer effective, you can do a few things. First, take a look at your competitors and try to determine what it is that’s appealing to their target market. Once you better understand what’s attracting retail customers elsewhere, you can begin to tweak your branding strategy accordingly.

Additionally, it may be helpful to conduct market research to see what changes have taken place within your industry and how this impacts potential shoppers. By taking these steps, you can ensure that your store’s retail branding aligns with what today’s consumers want.


4/ Your brand doesn’t reflect your company’s values or who you want to be as a retailer


How your retail brand is presented to customers is crucial because it reflects your company’s values and who you want to be as a retailer. If your brand doesn’t accurately reflect these values or goals, customers may not feel aligned with your offer and may be less likely to shop with you.

You may need to change your store to better align your retail brand with your business values and goals to reach your target audience. A retail branding specialist can help you make these changes and work with you to ensure that your brand continues to reflect your company’s values and goals in the future.

A retail brand that accurately represents your company is essential for building trust with customers and establishing a positive reputation in the industry.


5/ You want to attract new customers or investors but they don’t know who you are.


Strong branding is an essential tool for attracting new customers or investors. Creating a strong, recognisable brand makes it easy for people to find and connect with your store or product.

There are a few key things to keep in mind when refreshing your branding:

  • Knowing your audience
  • Being consistent across all brand points
  • Being memorable
  • Staying up to date with the latest trends

Differentiation, visibility, and relatability are critical because they ensure your retail business will be successful.

Remember, your overall store branding reflects your company and its values, so it’s important to ensure that your branding accurately represents who you are as a retailer.


 In conclusion, branding is one of the most important aspects of any business and is especially crucial for retail companies. By refreshing your branding, you can create a strong, recognisable brand that can improve customer loyalty, increase profits, and attract new customers.

If you’re unsure where to start, consider working with a retail branding agency that can help you assess your current brand equity and craft a plan for moving forward. With their help, you can successfully rebrand, attract new customers or investors and solidify your company.


If you are interested in successfully rebranding a store and experiencing the positive impacts of rebranding, view our case study here or book a free 20-minute consultation with our retail branding agency which includes:

  • Review of your current business and positioning.
  • Understand your current goals and what steps you have taken so far.
  • Identify issues that may be currently preventing you from growing.
  • Your best strategy to grow your brand and scale.

    From the Retail Brand Blog