As a retail franchise owner, having a strong brand is essential to attracting customers and promoting loyalty. Your brand is more than just your logo or your store’s colour scheme; it’s the total experience your customers have with your business. Creating...
Attracting new customers to your brick-and-mortar store in the digital age can be challenging. Many people prefer to shop online rather than at a physical location. However, there are some benefits to having a physical store that you cannot get from websites or apps....
The retail market is competitive. So to stay afloat, it’s essential for stores to periodically rebrand themselves to appeal to new audiences and improve profits. Rebranding your store may involve changing the name, logo, retail marketing touchpoints, or a...
A guide to graphic design and branding for retail stores. As a business owner, you know that graphic design is essential for the success of your retail store. It can help increase sales and create an exciting shopping experience for your customers. In this article, we...