Creative ways to increase retail sales in your bricks-and-mortar store

attracting new customers to your retail store

Attracting new customers to your brick-and-mortar store in the digital age can be challenging. Many people prefer to shop online rather than at a physical location. However, there are some benefits to having a physical store that you cannot get from websites or apps. People like being able to see and touch the products before buying them, and you can create experiences that you cannot with an e-commerce site alone. There are many creative ways to bring more customers into your brick-and-mortar store. In this article, we will discuss seven of them.

1/ Make your retail store a destination.


There are a few things that store owners can do to make their store a destination where shoppers want to go and spend money. First, the store should feel like an experience. Retailers can do this by allowing customers to try before buying. For example, allow them to test the products before making a purchase decision. Second, design the store so it’s a space where people enjoy hanging out. Incorporate exciting elements into the décor or provide comfortable seating areas for customers to relax. Lastly, always stock the store with fresh and new products. These tips will help keep customers coming back for more and encourage them to spend more money while they’re there.

How to increase sales and profits in your bricks and mortar store

2/ Attract new customers and keep them loyal by offering standout services or co-branded experiences.

Offering additional services at your retail store can be a great way to enhance your value. These services can include anything from in-store personal stylists to alterations to clothes. You can also offer gift wrapping and free delivery if an item is not in stock. Customers can use colour-coded baskets to indicate if they want to be left alone to browse or need assistance. When items arrive back in stock, notifications are always appreciated. You can also go the extra mile by offering personalised waitlists for out-of-stock products or free samples of new products. Early access to sales and new products is also a great way to add value and retain customers.

When it comes to retail co-branding, there are a few key benefits that both the brand and the store can enjoy. First, the brand can reach more customers through the retailer’s marketing channels. This expanded reach can help promote products available exclusively with that particular retailer. In turn, the retailer will promote the brand when those products become available in-store. Co-branding can build hype and extend the marketing timeline, which can be especially beneficial for new products.

Second, co-branding can help increase the customer base for both the brand and the retailer. By partnering with a recognisable retailer, customers who may not have heard of the brand before may be more likely to try it. And vice versa: customers already familiar with the retailer may be more likely to explore products offered by the partnering brand. Ultimately, this increased exposure can lead to more sales for both parties involved.

There are many ways in which brands and retailers can work together to create successful co-branding experiences. Sometimes it’s as simple as featuring products from one another in marketing materials or store shelves. Other times, it might involve collaborating on exclusive products or co-hosting special events. It’s essential to ensure that the brand and the store are well aligned in their goals and messaging, no matter what approach. When done correctly, retail co-branding can be a win-win for everyone involved.


3/ Run a Contest or Giveaway to attract people to your store

When it comes to running contests and giveaways, there are a few things to keep in mind to ensure that they successfully attract customers to your store and encourage them to buy. First, ensure that the contest or giveaway is exciting and relevant to your target audience. If it’s not something that people will be interested in, they’re not likely to enter. Running contests can increase foot traffic and offer retailers the opportunity to promote products and services. Prizes can include gift cards, prize packages, discounts, or free products or services. Ensure that the prize is attractive and worth competing for to ensure that customers will be eager to participate. Finally, make sure that you promote the contest or giveaway well. If people don’t know about it, they won’t enter. Use social media, email marketing, and other channels to get the word out. When done correctly, contests and giveaways can be a great way to attract customers into your store and increase sales. So give them a try and see how they work for you!

entice retail customers with interesting window displays

4 / Use Window Marketing to attract retail customers

Window marketing is a great way to attract retail customers and get them through the door. Using an imaginative window display, you can create a powerful first impression that will make customers want to come in and take a closer look.

When creating a window display to attract customers into your store, keeping a few things in mind is essential. First, you should ensure the display resonates with your target customer by using colours, fonts, patterns and images to which they will respond. Second, your window display should be original, so it stands out from your competitors. Third, try displaying your product creatively and uniquely to draw attention to your shop front and generate interest, such as using props, creative lighting or incorporating a theme. Finally, consider continuing elements of the window display into the store to encourage people to browse and explore your products further. Following these tips can create an effective window display that will help increase foot traffic into your store and boost sales.

5/ Host Events and Offer Exclusive Deals

Events are a great way to get people into your store and create a festive atmosphere. You can host various product launches, workshops or VIP events. You can also offer exclusive deals to customers who attend your events. These events can be a great way to encourage customers to engage with your brand, increase foot traffic to your store and boost sales.

It’s essential to ensure that your events are well-planned and offer something of value. Publicise your events well in advance and post signs in your store informing customers of upcoming events.

Offering loyal retail customers exclusive deals is a great way to show appreciation and encourage them to continue shopping with you. You can offer exclusive discounts, early access to sales or special promotional events. Ensuring that your exclusive deals are worth the extra effort for customers is essential. Try to choose unique offers they can’t get anywhere else. Make sure you advertise these exclusive deals both in-store and online.

Some examples of exclusive deals that you could offer include 10% off all purchases, early access to special sales events, a complimentary gift with a purchase or a discount on future purchases.

Hosting events and offering exclusive deals are great ways to encourage customers to visit your store. By providing value and creating a festive atmosphere, you can build a community of loyal customers who will keep coming back for more.

Improve customer experience with good lighting, organising and pops of colour

6/ How to Overhaul Your Retail Store’s Design and Atmosphere


Reviewing and improving your store design and atmosphere can be a successful way to increase sales and improve your bottom line. It would help to consider the following when overhauling your store’s layout or merchandise. First, make sure your store is well-lit. Many customers feel uncomfortable in dark, cluttered stores. Make sure the lighting is bright but not harsh, and use it to highlight products, displays, and aisles that are popular with customers.

Keep your displays simple and organised. Too much clutter can be overwhelming and confusing for customers. Try colour-blocking your products to make them more noticeable, and use shelves, racks, and hooks to keep things organised.

Store owners can use bright colours to create a positive and vibrant retail atmosphere. Brighten up your store by using cheerful colours and apply them to your walls, shelf talkers, POS posters or visual merchanding displays. Integrating pops of colour creates an inviting and exciting environment for customers to shop in. Another strategy to increase sales in your retail store is to position popular items to make people browse throughout the store to find them. Placing popular products or categories at the back of your store may increase the chances of impulse buys as people walk past them on their way to another item. 

Making a few strategic changes to your store’s design and atmosphere can be an easy and effective way to increase sales.

7/ Offer Loyalty Rewards


People are more likely to return to a store if they know the retailer will reward them. Loyalty rewards programs are a great way to show customers that you appreciate their business and want them to keep coming back. These programs offer incentives such as free items, discounts, or bonus points for every purchase.

Loyalty rewards programs can also be a great way to increase sales. When customers know they can earn rewards for spending money at your store, they will likely buy more products. This increased spending can result in more profits for your business.

So if you want to entice people to your store and increase sales, consider implementing a loyalty rewards program. It’s great to show your customers how much you appreciate their business.

get return customers by implementing a loyalty program

When it comes to increasing sales, there are many different strategies that you can use. In this article, we’ve looked at seven ways to improve your retail store’s profits and drive more customers through the door. Starting with making sure your store is well-lit and clutter-free, we looked at how lighting, bright colours and strategic displays can create a positive atmosphere for shoppers. We also discussed how positioning popular items throughout the store could increase impulse buys. Finally, we discussed implementing a loyalty rewards program to show customers how much you appreciate their business. All of these tips are easy to implement and can be a great way to see an improvement in your store’s bottom line.


If you are interested in successfully rebranding a store and experiencing the positive impacts of rebranding, view our case study here or book a free 20-minute consultation with our retail branding agency which includes:

  • Review of your current business and positioning.
  • Understand your current goals and what steps you have taken so far.
  • Identify issues that may be currently preventing you from growing.
  • Your best strategy to grow your brand and scale.

    From the Retail Brand Blog